Day 1
Audit your current Google + Meta accounts. Plug into your CRM.
Day 2–3
Build local landing pages — one per service, one per neighborhood.
Day 3–4
Launch Google Local Service Ads + Meta retargeting from your call logs.
Day 5–7
Lifecycle: 5-step SMS for missed calls, review request, win-back.
Week 2+
Weekly review. Roll up cost-per-job by source by neighborhood.