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Field notes from inside the funnel.

Playbooks, teardowns and the occasional rant — from operators who run growth for 600+ SMBs every day.

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Featured · Teardown

The 90-day teardown: how we got a 12-table restaurant to a 6-week waitlist with $1,200 of ad spend.

A full breakdown of what shipped, what flopped, and the three SMS flows that did most of the work.

Wren Halevi · 14 min

The Friday Ghost

One playbook, one teardown, one rant — every Friday. 12,400 SMBs read it.